In the age of eCommerce, the pace of change continues to accelerate, and nowhere is that change more apparent than in the evolving relationship between the two bulwarks of the retail industry—the CPG companies who create the brands and the retailers themselves. This new Profitero White Paper provides brands and retailers with a dozen essential pointers on how to partner more effectively.
In the path-to-purchase, shoppers typically take three paths to product pages—searching, browsing, or drawing from saved favorites—which vary by retailer and category. In this post, I focus on one key measure of findability—search rankings, especially page one rankings—at three of the UK’s largest online grocers.
Shoppers increasingly trust their peers for guidance on what to buy, and ratings and reviews on eCommerce retailers’ product pages are a source of growing influence. In this post, Profitero analyst Yan Deng looks at why ratings and reviews are so critical to a brand's presence on the digital shelf.
Listen to a 3-minute podcast from Vend retail expert Francesca Nicasio, who addresses the importance of connecting what shoppers see online and what they then do - whether that be online or offline.
What are the four things eCommerce heads need? Watch our 3-minute video where you’ll get a high level overview of the CPG eCommerce Toolkit and its four main components: Merchandising, Marketing, Product Content, and eCommerce Data.
From the meteoric rise of mobile grocery shopping to the proliferation of national and local full-basket models, online grocery is experiencing rapid change that is transforming the industry. Here are 5 trends to watch, as discussed at the recent Retail Council of Canada (RCC) Store 2015 Conference.
The times they are a changin’. Today’s relationships between CPG companies and retailers are now often characterized by a new dynamic—a working partnership, as opposed to the strict vendor/buyer model of the past. How can your organizations forge the best partnerships, and capitalize on this important transformation?
How can today’s CPG company make the right choice in selecting an eCommerce performance management solution that gives them the actionable insights they need in order to compete more effectively? Our just-published Buyers’ Guide takes readers step-by-step through the process.
Profitero today announced that international food retailer Delhaize Belgium has become the latest supermarket to enlist Profitero’s price intelligence solution.
Deloitte Digital's latest study "Navigating the New Digital Divide" predicts that digital interactions will influence 64 cents of every dollar spent in retail stores by the end of 2015 (representing $2.2 trillion) - further evidence that digital technology not only affects eCommerce sales, but also has a much broader impact on in-store sales and in-store consumer behavior.