After nearly seven years at RetailNet Group (RNG), a leading research and advisory firm, Keith Anderson is joining Profitero as VP, Strategy & Insights. In this post, Keith outlines why he believes Profitero's development team is the strongest talent pool anywhere focused on providing the most scalable and global online insight to retailers and brands.
Keith Anderson has been at the vanguard of helping global companies grow their eCommerce presence and sales for the past 10 years. In this newly created role, Keith will lead the continuous innovation of Profitero's online solutions, helping global retailers and brands gain a deeper understanding of their online presence in order to optimise both their online and in-store sales.
In the latest issue of European Supermarket Magazine (ESM), Profitero looks at the prices of several household goods across five European markets to see what difference a border makes.
Two of the UK's biggest high-street retailers, Marks and Spencer and Boots, have reported that multichannel sales are key to driving growth in their business - with Marks and Spencer reporting that multichannel sales were up 23% over the last year.
Marks and Spencer also announced that sales via mobile devices were up by more than 90%, with sales from tablets accounting for 25% of online sales - up from 15% on last year.
In her latest blog, Forrester analyst Sucharita Mulpuru seeks to dispel the myth that the growth of eCommerce is fuelling the demise of the physical store. With $300 billion more to be spent offline between now and 2018 - compared with $150 billion more that will be spent online over the same period - Forrester predicts that physical retail will continue to be a significant channel.
According to recent research from Deloitte Digital, digital interactions now influence over a third (36%) of every dollar spent in-store, representing $1.1 trillion. By the end of 2014, Deloitte estimates this number will rise to 50 percent or $1.5 trillion of total store sales - and suggests that retail has now reached a tipping point.
By 2018, Forrester forecasts that 44% of all retail sales in Europe will be in-store sales that are influenced by the web. The growth of these cross-channel retail sales again emphasises the importance of a digital presence on a shopper's multichannel journey - as well as the importance for retailers to be price competitive, whether that be in-store or online.
Dynamic pricing is not about the lowest price, but the best price. As a partner of Profitero, predictive analytics specialist Blue Yonder uses its software to help retailers attain their strategic goals, such as higher sales volumes and lower inventories.
To help retailers better understand how they can compete and win in today's fast-moving world of dynamic pricing, don't miss this essential webinar from Profitero featuring renowned Forrester VP and principal analyst Sucharita Mulpuru.
RSR's 7th annual benchmark on the state of pricing in retail reveals that consumer price sensitivity continues to dominate the pricing challenges of retailers of all sizes - with improving margin their top pricing priority