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eCommerce Intelligence: Back-to-school shopping: What’s happening in 2015

By Keith Anderson posted 28 August 2015

Electronics. Laptops. Shirts and shoes. Pens and paper. We’re all familiar with the types of purchases that make the Back-to-school (B2S) shopping season the second most lucrative time of the year for retailers—trailing only the winter holiday season.

Topics: CPG, FMCG, Back-to-School

The Future of Amazon Fresh?

By Patrick Miller posted 26 August 2015

by Patrick Miller, Flywheel Digital

Last winter Amazon opened an FC a few miles from my house, near the port of Baltimore.  I figured we would soon be the next location for Amazon Fresh to roll out, but Fresh has yet to arrive.

Perhaps even better, Prime Now came to Baltimore and it’s saved me a from a bunch of trips to local big box stores.

Topics: eCommerce, Amazon, Amazon Fresh

Profitero’s Digital Retail Glossary Series Part 3: ROPO (Research Online, Purchase Offline)

By Yan Deng posted 25 August 2015

Many retailers and brands think of eCommerce primarily as a sales channel.  This is no surprise; data from comScore suggests that, in the US, eCommerce now accounts for 12.4% of all retail sales—and online retail sales growth outpaces total retail growth by 3-4X.

But more and more retailers and consumer brands are awakening to a potentially even more profound trend: the influence that digital touchpoints have over brick-and-mortar retail purchases.

On-Demand Webinar: Effectively Managing Your Prices Online

By Jannie Cahill posted 19 August 2015

Are you manually collecting pricing data? There's a better way. Watch this on-demand webinar to find out how Profitero is helping leading retailers worldwide save time and increase product match accuracy.

Are you ready for eCommerce Analytics?

By Aaron Gladden posted 14 August 2015

Many believe their organization is ready to tackle eCommerce, but end up falling short. Where do you stand?

Performing this assessment will take only a moment of your time, but will provide you with useful guidance for determining whether your organization can benefit NOW from an eCommerce performance measurement solution.

Topics: eCommerce, Profitero, Performance

Profitero’s Digital Retail Glossary Series Part 2: The Buy Box

By Ryan Jepson posted 13 August 2015

In our first Digital Retail Glossary post, we focused on product content—above the fold, below the fold, A+ content, and enhanced manufacturer content.

Here, we delve into an Amazon-specific term, the Buy Box, where Amazon highlights a merchant (or itself) as the default seller for a product.

Topics: eCommerce, CPG, Amazon, FMCG, BuyBox

Confronting the product content challenge: An interview with Rob Gonzalez of Salsify

By Cynthia Stephens posted 11 August 2015

On a scale of one to 10, how difficult do you find it to manage product content across all sales channels on a global basis, and keep it accurate and up to date? Chances are, if you’re like most industry professionals we speak with, you find it very frustrating. Fortunately, there are solutions that can help you meet the challenge, as we discussed with Rob Gonzalez, Co-founder and Vice President of Business Development of Salisfy in a recent interview. 

Topics: eCommerce, Retail, Product Content

eCommerce Insights: Introducing Profitero’s Digital Retail Glossary Series

By Keith Anderson posted 6 August 2015

In the ever-changing world of digital retail, new concepts, terms, and technologies are popping up seemingly every week. In this new content series, Profitero will introduce key eCommerce terms or concepts, explain why they matter, and explain what you can do with them.

Topics: Brands, eCommerce, CPG, FMCG

eCommerce Insights: Keys to Effective Collaboration for Online Retailers & Suppliers

By Ryan Jepson posted 4 August 2015

Originally featured on content26's blog, Profitero analyst Ryan Jepson offers advice for brand manufacturers and online retailers for how they can best work together to create partnerships that will benefit both parties.

Topics: Brands, eCommerce, Retail, CPG, FMCG

Part 2 of 2: 12 Ways Brands and Retailers Can Partner More Effectively Online

By Keith Anderson posted 29 July 2015

Part 2 of 2: Guidelines for Retailers

For brands and e-retailers, it’s more important than ever to find innovative ways to partner together, especially now that the rise of eCommerce is offering so many new opportunities for growth. My recent conversations with two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, served as an excellent primer on making this online partnership work.

Topics: Brands, Retail, CPG, FMCG

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