Electronics. Laptops. Shirts and shoes. Pens and paper. We’re all familiar with the types of purchases that make the Back-to-school (B2S) shopping season the second most lucrative time of the year for retailers—trailing only the winter holiday season.
by Patrick Miller, Flywheel Digital
Last winter Amazon opened an FC a few miles from my house, near the port of Baltimore. I figured we would soon be the next location for Amazon Fresh to roll out, but Fresh has yet to arrive.
Perhaps even better, Prime Now came to Baltimore and it’s saved me a from a bunch of trips to local big box stores.
Many retailers and brands think of eCommerce primarily as a sales channel. This is no surprise; data from comScore suggests that, in the US, eCommerce now accounts for 12.4% of all retail sales—and online retail sales growth outpaces total retail growth by 3-4X.
But more and more retailers and consumer brands are awakening to a potentially even more profound trend: the influence that digital touchpoints have over brick-and-mortar retail purchases.
Are you manually collecting pricing data? There's a better way. Watch this on-demand webinar to find out how Profitero is helping leading retailers worldwide save time and increase product match accuracy.
Many believe their organization is ready to tackle eCommerce, but end up falling short. Where do you stand?
Performing this assessment will take only a moment of your time, but will provide you with useful guidance for determining whether your organization can benefit NOW from an eCommerce performance measurement solution.
In our first Digital Retail Glossary post, we focused on product content—above the fold, below the fold, A+ content, and enhanced manufacturer content.
Here, we delve into an Amazon-specific term, the Buy Box, where Amazon highlights a merchant (or itself) as the default seller for a product.
On a scale of one to 10, how difficult do you find it to manage product content across all sales channels on a global basis, and keep it accurate and up to date? Chances are, if you’re like most industry professionals we speak with, you find it very frustrating. Fortunately, there are solutions that can help you meet the challenge, as we discussed with Rob Gonzalez, Co-founder and Vice President of Business Development of Salisfy in a recent interview.
In the ever-changing world of digital retail, new concepts, terms, and technologies are popping up seemingly every week. In this new content series, Profitero will introduce key eCommerce terms or concepts, explain why they matter, and explain what you can do with them.
For brands and e-retailers, it’s more important than ever to find innovative ways to partner together, especially now that the rise of eCommerce is offering so many new opportunities for growth. My recent conversations with two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, served as an excellent primer on making this online partnership work.