Profitero today announced the launch of Amazon FastMovers, the most comprehensive product benchmarking reports for Amazon. The monthly reports are designed to help brand manufacturers benchmark their competitors’ products and sell more effectively on Amazon.
On Wednesday 21st January, Amazon discontinued its prime-only Elements diapers after just six weeks, as reported by both Gigaom and Recode. Citing “design improvements” based on “early customer feedback,” Amazon is offering a $25 promotional credit to now-former subscribers. CPG eCommerce intelligence from Profitero confirms why this was the right decision.
A recent article from Business Insider estimates that the US food and beverage industry is worth $600 billion a year in sales – the largest retail category in the US. With less than 1% of sales currently occurring online, the opportunity for CPG manufacturers is enormous as more and more shoppers opt for the convenience and selection that the eCommerce channel offers.
IBM’s Digital Analytics Benchmark Report reveals that mobile devices played a larger role in this year’s holiday shopping than ever before, with sales on mobile devices up 27.2% from a year ago. With more and more shoppers choosing to purchase or research products via their smartphones or tablets, the need for accurate, daily competitive price intelligence has never been greater.
Following on from the recent launch of Profitero's new Amazon FastMovers reports, and coinciding with the final days of the key holiday shopping period, Profitero looks at the Toys & Games category on Amazon US and Amazon UK to benchmark high-performing products during November 2014.
Profitero will be attending Retail's Big Show in New York, 11-13 January 2015. Schedule a meeting with us at Booth #2434 to find out more about the industry's most comprehensive price monitoring solution for retailers and brands.
To coincide with the launch of our Amazon FastMovers reports, Profitero looks at Amazon Prime Pantry’s pricing, assortment, and best-selling products to see the depth of CPG eCommerce intelligence we can glean from Amazon’s growing portfolio of CPG eCommerce “formats.”
Amazon has today launched a new 'Make an Offer' pricing feature, enabling customers to bid for lower prices on more than 150,000 items across Sports and Entertainment Collectibles, Collectible Coins and Fine Art - expanding on Amazon's traditional fixed price model.
Profitero has opened its first international offices in San Diego, CA and Boston, MA as it continues to scale its operations and better serve the North American market.
This year's Cyber Monday set a record for online sales, with comScore reporting that eCommerce sales reached $2.04 billion - making it the biggest online shopping day ever and the first to exceed $2 billion in sales. Walmart also announced that Cyber Monday was its biggest ever day for online orders.