As Amazon experiments relentlessly with new ways to push people into its Prime program, we analyze the key trends from our Amazon FastMovers over the past six months to find out if Amazon is optimizing its Prime-eligible items amidst growing competition from Walmart, Jet.com and Target.
Originally featured on content26's blog, Profitero analyst Ryan Jepson offers some conclusions on the product content analysis of over 1,000 CPG products. In this post, he shares examples from Profitero's recent analysis and 4 tips for brands to improve their visual content, even on retail sites that don’t have much flexibility.
After months of hype and $220M+ in raised capital (including an unspecified amount from Alibaba), Jet.com has launched in beta to its first 10,000 users. Profitero’s Keith Anderson was among the first 10,000 users and shares his initial impressions of the would-be Amazon challenger.
Profitero's Keith Anderson was recently interviewed by Francesca Nicasio, Vend's resident retail blogger on ‘How to Price Across Multiple Channels: What Retailers Need to Know About Modern Pricing Policies’. Here we summarize some of the key questions that retailers should consider when pricing
Join Keith Anderson, Vice President, Strategy & Insights at Profitero and Victoria Gustafson, Senior Vice President, Corporate Strategy, IRI for an exclusive webinar on the latest trends in online grocery models.
Mobile technology is changing the way that we live our lives, communicate, research and shop. But the mobile experience just took one step closer to being even more personal with the launch of Apple watch. Lisa Byfield-Green, Senior Online & Digital Analyst at IGD, discusses how the Apple watch, combined with the launch of Apple Pay, is likely to revolutionise the way we shop online and exert a strong digital influence on purchases in-store.
On Tuesday, Amazon announced the launch of Amazon Business, a new platform targeting the highly lucrative B2B eCommerce marketplace. Companies that register for an Amazon Business account will have access to business-only products with bulk discounts and free 2-day shipping on orders over $49. We look at the implications for what Amazon's latest move means for B2B eCommerce.
Tom Killalea has spent the past 16 years at Amazon in roles covering Security, Availability, Distributed Systems and the Kindle Content Ecosystem, and now joins Profitero as a board advisor. With CPG eCommerce sales growing exponentially, Tom discusses the critical areas that CPG brands need help with, and why Profitero is best placed to provide insights into previously unanswerable questions.
For years, product-page content has been grudgingly regarded as necessary for companies selling online. However, with the continuing shift towards omnichannel, Mark White of content26 discusses why brands need to provide consumers with compelling, informative, and user-benefit rich product content in order to optimize their online presence and drive conversion.
Chinese eCommerce is exploding. Today, there are over 600 million Internet users in China whose cumulative buying power has propelled China into first place as the fastest-growing and biggest eCommerce market in the world. But amidst this highly lucrative - yet complex - market, how can foreign-based retailers and brands best capitalize on this growth?