eCommerce Insight: Navigating the Next Phase of Digital Retail

By Profitero posted 30 September 2014

As technology continues to transform retail and embed itself in all areas of commerce, Profitero's Keith Anderson looks at how companies should be navigating this period of accelerating change - in an article originally authored for the WFSGI (World Federation of the Sporting Goods Industry).

CPG eCommerce insight: Coca-Cola uses Amazon to relaunch Surge

By Profitero posted 16 September 2014

Coca-Cola yesterday used Amazon exclusively to relaunch its discontinued soda drink Surge, the first time the drinks giant has distributed a product solely through eCommerce – evidence that CPG brands are increasingly looking to drive sales online.

CPG eCommerce insight: CPG reaching a digital tipping point

By Profitero posted 11 September 2014

A new report from BCG/Google/IRI reveals that CPG companies need to plan for a “1-5-10” market share in the US over the next five years. Digital’s current 1% penetration is predicted to grow to 5 percent and could even accelerate to 10 percent.

Meet Profitero at the European Online Retail Forum

By Profitero posted 3 September 2014

Profitero is proud to be sponsoring this week's European Online Retail Forum, where the most influential minds in eTail are meeting to discuss and collaborate on the key trends facing today's online retail landscape.

Morrisons Selects Profitero’s Price Intelligence

By Profitero posted 1 September 2014

Profitero today announces that UK supermarket Morrisons has become the latest retailer to enlist its Price Intelligence solution. Profitero is providing market data to Morrisons, enabling the supermarket to match an online shopper’s Favourites.

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