For brands and e-retailers, it’s more important than ever to find innovative ways to partner together, especially now that the rise of eCommerce is offering so many new opportunities for growth. My recent conversations with two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, served as an excellent primer on making this online partnership work.
Part 1 of 2: Guidelines for Brands
As the eCommerce channel continues to grow, it presents huge opportunities for brands and retailers that can find new ways to partner together—while presenting big obstacles to those who can’t. I recently spoke to two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, to hear their thoughts on how to strengthen the online partnership.
On Tuesday 21 July, Jet.com officially launched, promising shoppers the "lowest prices on everything". On the day of launch, Profitero analyzed more than 16,000 exactly-matched products across 7 categories on Jet, Amazon and Walmart and found that Jet was priced an average of 9% lower than Amazon and 6% lower than Walmart.
IGD’s senior online and digital analyst Lisa Byfield-Green recently co-presented at our webinar “eCommerce Strategies for Winning at the Digital Shelf”. Here we summarise the key takeaways from her presentation, which discusses the main drivers of growth in UK grocery and how suppliers can better maximise this growth.
The Chinese online grocery market is set to be worth almost $180bn by 2020 – nearly five times its current value of $40bn. In other leading markets, online growth is expected to continue at double-digit rates. This guest post from IGD's Lisa Byfield-Green discusses why investment in the channel is essential for companies wishing to meet the needs of the rapidly evolving multichannel shopper.
In the age of eCommerce, the pace of change continues to accelerate, and nowhere is that change more apparent than in the evolving relationship between the two bulwarks of the retail industry—the CPG companies who create the brands and the retailers themselves. This new Profitero White Paper provides brands and retailers with a dozen essential pointers on how to partner more effectively.
In the path-to-purchase, shoppers typically take three paths to product pages—searching, browsing, or drawing from saved favorites—which vary by retailer and category. In this post, I focus on one key measure of findability—search rankings, especially page one rankings—at three of the UK’s largest online grocers.
Shoppers increasingly trust their peers for guidance on what to buy, and ratings and reviews on eCommerce retailers’ product pages are a source of growing influence. In this post, Profitero analyst Yan Deng looks at why ratings and reviews are so critical to a brand's presence on the digital shelf.