eCommerce Insights: 5 Key Takeaways from this year's Shop.org

By Profitero posted 16 October 2014

Profitero's Keith Anderson attended this year's Shop.org Summit and in this post, outlines his 5 key takeways from the event - some of which relate to the next 3 months, and others to the next 3 years: from how marketplaces 'are eating the world', to the massive market potential in China - where eCommerce is the main course.

Profitero Announced as Revionics' Competitive Data Partner

By Profitero posted 14 October 2014

Profitero today announced that it has become an inaugural member of Revionics' Competitive Data Partner Program, enabling retailers to seamlessly incorporate Profitero's online competitor pricing intelligence into Revionics' platform for more effective price optimization.

3 Reasons Why Online Retail Price Intelligence Matters

By Profitero posted 9 October 2014

Today’s retail landscape is rapidly evolving. With access to anytime/anywhere information via their smartphones, shoppers have unprecedented visibility into product and pricing information. In an increasingly competitive retail environment, we outline three key reasons why online price intelligence matters for every retailer - whether you sell online or not.

CPG eCommerce insight: Coca-Cola uses Amazon to relaunch Surge

By Profitero posted 16 September 2014

Coca-Cola yesterday used Amazon exclusively to relaunch its discontinued soda drink Surge, the first time the drinks giant has distributed a product solely through eCommerce – evidence that CPG brands are increasingly looking to drive sales online.

CPG eCommerce insight: CPG reaching a digital tipping point

By Profitero posted 11 September 2014

A new report from BCG/Google/IRI reveals that CPG companies need to plan for a “1-5-10” market share in the US over the next five years. Digital’s current 1% penetration is predicted to grow to 5 percent and could even accelerate to 10 percent.

Meet Profitero at the European Online Retail Forum

By Profitero posted 3 September 2014

Profitero is proud to be sponsoring this week's European Online Retail Forum, where the most influential minds in eTail are meeting to discuss and collaborate on the key trends facing today's online retail landscape.

Morrisons Selects Profitero’s Price Intelligence

By Profitero posted 1 September 2014

Profitero today announces that UK supermarket Morrisons has become the latest retailer to enlist its Price Intelligence solution. Profitero is providing market data to Morrisons, enabling the supermarket to match an online shopper’s Favourites.

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