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eCommerce Insights: Keys to Effective Collaboration for Online Retailers & Suppliers

By Ryan Jepson posted 4 August 2015

Originally featured on content26's blog, Profitero analyst Ryan Jepson offers advice for brand manufacturers and online retailers for how they can best work together to create partnerships that will benefit both parties.

Topics: Brands, eCommerce, Retail, CPG, FMCG

Part 2 of 2: 12 Ways Brands and Retailers Can Partner More Effectively Online

By Keith Anderson posted 29 July 2015

For brands and e-retailers, it’s more important than ever to find innovative ways to partner together, especially now that the rise of eCommerce is offering so many new opportunities for growth. My recent conversations with two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, served as an excellent primer on making this online partnership work.

Topics: Brands, Retail, CPG, FMCG

Part 1 of 2: 12 Ways Brands and Retailers Can Partner More Effectively Online

By Keith Anderson posted 23 July 2015

Part 1 of 2: Guidelines for Brands

As the eCommerce channel continues to grow, it presents huge opportunities for brands and retailers that can find new ways to partner together—while presenting big obstacles to those who can’t. I recently spoke to two industry experts, Tim Dorgan of CROSSMARK and Chris Drumey of United Biscuits, to hear their thoughts on how to strengthen the online partnership.

eCommerce Insights: Jet.com Pricing Analysis vs Amazon and Walmart

By Yan Deng posted 22 July 2015

On Tuesday 21 July, Jet.com officially launched, promising shoppers the "lowest prices on everything". On the day of launch, Profitero analyzed more than 16,000 exactly-matched products across 7 categories on Jet, Amazon and Walmart and found that Jet was priced an average of 9% lower than Amazon and 6% lower than Walmart.

Topics: Brands, eCommerce, Pricing, Amazon, Jet.com

Webinar Recap: How FMCG Brands Can Win on the Digital Shelf

By Jannie Cahill posted 14 July 2015

IGD’s senior online and digital analyst Lisa Byfield-Green recently co-presented at our webinar “eCommerce Strategies for Winning at the Digital Shelf”. Here we summarise the key takeaways from her presentation, which discusses the main drivers of growth in UK grocery and how suppliers can better maximise this growth.

Topics: Brands, eCommerce, CPG, FMCG

eCommerce Insights: China Dominates Global Online Grocery Markets

By Lisa Byfield-Green posted 9 July 2015

The Chinese online grocery market is set to be worth almost $180bn by 2020 – nearly five times its current value of $40bn. In other leading markets, online growth is expected to continue at double-digit rates. This guest post from IGD's Lisa Byfield-Green discusses why investment in the channel is essential for companies wishing to meet the needs of the rapidly evolving multichannel shopper.

Topics: eCommerce, CPG, Grocery, FMCG

Profitero Webinar: How Brands and Retailers Can Partner More Effectively Online

By Cynthia Stephens posted 8 July 2015

Join Profitero for an educational webinar on July 15 at 11am ET/4pm BST to find out why and how brands and retailers need to collaborate better online. Hear from industry experts Tim Dorgan, SVP of Marketing Services at CROSSMARK and Chris Drumey, Head of eCommerce at United Biscuits.

Topics: Brands, eCommerce, CPG, Grocery

12 Breakthrough Ways Brands and Retailers Can Partner More Effectively Online

By Keith Anderson posted 1 July 2015

In the age of eCommerce, the pace of change continues to accelerate, and nowhere is that change more apparent than in the evolving relationship between the two bulwarks of the retail industry—the CPG companies who create the brands and the retailers themselves. This new Profitero White Paper provides brands and retailers with a dozen essential pointers on how to partner more effectively.

Topics: Brands, eCommerce, Retail

eCommerce Insights: Optimizing Page One Search Ranking at Tesco, Asda, and Ocado

By Ryan Jepson posted 30 June 2015

In the path-to-purchase, shoppers typically take three paths to product pages—searching, browsing, or drawing from saved favorites—which vary by retailer and category. In this post, I focus on one key measure of findability—search rankings, especially page one rankings—at three of the UK’s largest online grocers.

Topics: eCommerce, CPG, Grocery, FMCG

eCommerce Insights: 3 Ways Brands Can Benefit from Ratings & Reviews

By Yan Deng posted 25 June 2015

Shoppers increasingly trust their peers for guidance on what to buy, and ratings and reviews on eCommerce retailers’ product pages are a source of growing influence. In this post, Profitero analyst Yan Deng looks at why ratings and reviews are so critical to a brand's presence on the digital shelf.

Topics: Brands, eCommerce, CPG

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