The CPG industry is going through a period of exponential change, with recent estimates suggesting that online will account for more than 50% of CPG sales growth by 2018. In a presentation given at the Fall edition of the LEAD Marketing Conference, Profitero's Keith Anderson looks at how CPG brands can maximize impact to win on the digital shelf.
Come and meet the Profitero team at the IGD Online & Digital Summit (18-19 November, London) and discover how we're helping CPG manufacturers around the world to optimise their brands' online presence and performance.
Finland’s largest discount retailer, the Tokmanni Group, has enlisted Profitero’s Price Intelligence for its online store TokNet. Tokmanni joins a rapidly expanding number of retailers around the world who have selected Profitero for its best in-class pricing solution.
Profitero's Keith Anderson will be speaking at the Fall edition of the Virtual LEAD Marketing Conference at 10am EST on Wednesday, November 12: Winning at the Virtual Shelf - Why & How to Maximize Online Impact.
Today’s retail landscape is rapidly evolving. With access to anytime/anywhere information via their smartphones, shoppers have unprecedented visibility into product and pricing information. This infographic outlines the 3 key reasons why online retail price intelligence matters for every retailer - whether you sell online or not.
Profitero's Keith Anderson attended this year's Shop.org Summit and in this post, outlines his 5 key takeways from the event - some of which relate to the next 3 months, and others to the next 3 years: from how marketplaces 'are eating the world', to the massive market potential in China - where eCommerce is the main course.
Profitero today announced that it has become an inaugural member of Revionics' Competitive Data Partner Program, enabling retailers to seamlessly incorporate Profitero's online competitor pricing intelligence into Revionics' platform for more effective price optimization.
Today’s retail landscape is rapidly evolving. With access to anytime/anywhere information via their smartphones, shoppers have unprecedented visibility into product and pricing information. In an increasingly competitive retail environment, we outline three key reasons why online price intelligence matters for every retailer - whether you sell online or not.
Profitero announces that Morrisons will today launch the most comprehensive price match scheme in the UK, powered by Profitero’s pricing intelligence.
As technology continues to transform retail and embed itself in all areas of commerce - including sports and fitness - Profitero's Keith Anderson looks at how companies should be navigating this period of accelerating change, in an article originally authored for the World Federation of the Sporting Goods Industry (WFSGI).