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Fig 1.2. Mobile shopping activities research by Nielsen

Other activities that proved popular with apps users included searching for/using online coupons (24%), purchasing products (22%), scabbing a barcode for price/product information (22%) and using location-based services to find a retail location (18%).

The research, which was carried out in Q3 2011 highlighted additional consumer smartphone activities such as placing a bid through an online auction, purchasing tickets to events, purchasing music or video content and paying for goods or services at the point of sale. 

The research revealed that Apps downloads are growing - consumers downloaded twice as many shopping apps than they did in the previous year.

Fig 1.3. Profitero competitor price monitoring service

Winning the IBM Smartcamp title of 'IBM Global Entrepreneur Of The Year 2012' has brought much media coverage to the doors of competitor price monitoring firm Profitero. 


Profitero recently beat off stiff competitor from almost 1,000 comapnies to win the IBM SmartCampGlobal Final competition; we were announced overal winners - the IBM Global Entrepreneur Of The Year 2012 - at the global finals in San Francisco, California on February 2.

Fig 1.1. Profitero competitor price monitoring service

About Profitero

There are encouraging signs in trading at the UK's leading supermarkets in recent weeks, according to research analysts Nielsen.

The UK supermarket industry has recorded a modest improvement in growth for the start of 2012. While headline value growth at the UK’s supermarket multiples recorded a 3.5 per cent increase for the four weeks to February 4, unit growths fell slightly and were recorded at -0.2 per cent.

“January began with shoppers holding back spending after Christmas, seemingly choosing instead to pay down credit cards in the opening weeks. However, re-stocking picked up later in the month after payday, meaning growth across January was an improvement on last year. Despite the recent cold snap, sales weren’t held back to the extent they were during the Arctic conditions experienced a year ago,” said Nielsen’s senior manager for retailer services Mike Watkins. 

“Retailers are continuing to support sales with vouchers, coupons and fuel discounts in order to drive footfall and attract repeat visit, as shoppers are motivated by the immediate cash saving.”

“With food inflation also slowing, the modest improvement in growths, which are currently back to the levels last seen nine months ago, are encouraging. But it will be the full quarter trend - to the end of March - that will be more indicative of underlying shopper behaviour in 2012.”

Fig 1.1. Profitero competitor price monitoring on supermarket lamb chops

About Profitero
Pricing intelligence company Profitero works with retailers and manufacturers to help them to grow sales and profit margins with the Profitero competitor price monitoring technology. We monitor 28 million products across 2,800 retail websites on your behalf. Click here to view a short video demo on Profitero's competitor pricing service. For more information on how we can help you increase your bottom line with our pricing intelligence system, visit our website www.profitero.com or email sales@profitero.com to request a free demo.

Profitero will hold IBM's People for a Smarter Planet Facebook Friday event. Profitero will discuss eCommerce, trends in online shopping for 2012 and the link between IBM SmartCamp and entrepreneurship on the IBM Facebook page People for a Smarter Planet.


People for a Smarter Planet is a collective of communities sponsored by IBM to foster activities, conversations and discussions to help solve problems that can benefit from all of humanity. IBM invites followers of its People for a Smarter Planet Facebook page to share ideas, engage and discuss, or participate in one of the growing list of projects.

Profitero with Mike and Claudia from IBM and our IBM Award!

Profitero recently won the IBM SmartCampGlobal Final competition and claimed the IBM Global Entrepreneur Of The Year 2012 title. Winning the competition means a great deal to our business -  having access to the experience and range of IBM SmartCamp mentors is incredible - entrepreneurs, VCs and IBM’ers. We’ve made some really key contacts from the SmartCamp competition. The media coverage that being named IBM Global Entrepreneur of the Year brought us has also been fantastic. Being mentioned in the Wall Street Journal and the Washington Post was incredible and just this week The Street named Profitero one of 5 Start-Ups Big Tech Is Eyeing In 2012. Being mentioned alongside Big Blue goes a long way with clients and leads!

On Friday, February 16, IBM will hold the IBM Smarter Friday event on its People for a Smarter Planet Facebook page. Profitero will initiate discussions on eCommerce and trends in online shopping for 2012, entrepreneurship and how IBM SmartCamp can help entrepreneurs through mentoring and introductions to key contacts in the business work.

To follow the discussions on these topics make sure you 'like' the People for a Smarter Planet Facebook page today! We look forward to conversing with you on Facebook on Smarter Friday. We will be tweeting about the discussions on the day from our @profitero twitter account. Don't forget to like our Profitero Facebook page too!

Fig 1.1. Profitero price monitoring technology