Price Intelligence: Which Supermarket Has The Best Prices For Dinner?

UK supermarkets are offering a wide range of competitively priced produce ahead of the May bank holiday weekend. Profitero checks out some grocery own-label prices for dinner across a selection of supermarket stores.

UK consumers are choosing to buy private label over the A-brands as austerity measures sees household budgets diminishing.

Gone are the days of the snobby attitude to the supermarket own brand on offer in stores. Seizing on this trend, the UK supermarkets have invested heavily in healthy own-label food products over the past twelve months.

Quality is now an important element in the value-for-money equation. Retailers are also realising the importance of having attractive packaging to make the shore brand stands out on the shelves. 

With grocers making great strides in private-label produce, Profitero carried out some pricing intelligence research on the offers in the supermarkets in time for the bank holiday rush:

Cooked & Peeled King Prawns
Asda (180g): £3.00, any two for £5.00
Ocado (150g): £2.93, any two for £5.00
Waitrose (150g): £2.93, any two for £5.00

Beef Rump Steak
Morrisons: £14.00 per kg
Sainsbury's: £15.50 per kg
Tesco: £14.99 per kg

Baby Potatoes
Ocado (750g): £1.50
Sainsbury's (750g): £1.00 

Fine Beans
Ocado (280g): £2.00
Tesco (250g): £2.00
Sainsbury's (350g): £1.74

Strawberry Cheesecake
Ocado (515g): £2.49
Sainsbury's (530g): £3.39
Waitrose(515g): £2.49

Vanilla Ice Cream
Ocado (500ml): £3.79
Sainsbury's (500ml): £3.89

Châteauneuf-du-Pape Red Wine
Asda (750ml): £13.37
Sainsbury's (750ml): £14.79
Tesco (750ml): £14.79

© 2012 Profitero web-based retail price monitoring service
About Profitero
Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit or email