Price Intelligence: The Walmart Challenge: 'See For Yourself' How Much You Save With New Price Comparison Challenge
By taking a photograph of a grocery receipt from a competitor's store, shoppers can email the image to Walmart where its price-checking wizards will compare the receipt's prices with pricing at the nearest Walmart store. Shoppers receive a price comparison report by email within a few days. Showing its confidence in the tool, the retailer welcomes shoppers posting the results on social media accounts.
Customers are also invited to bring in the receipt "from your usual grocery store or drugstore and buy the same items the next time you shop at Walmart". Shoppers will be able to compare prices on the total shopping list to "see for yourself how much you could have saved" on food, prescriptions, skin care, vitamins, hair care and more. The scheme is tapping into how consumers are now using the Internet to carry out competitor price monitoring on a frequent basis.
|Walmart's marketing message|
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