Drinks giant Diageo has reported strong sales growth for its H2, 2012. The performance was helped by price increases and growth of premium brands such as Ketel One vodka and Bulleit Bourbon in the US.
"Our expanding reach to emerging middle class consumers in faster growing markets was the key driver of our volume growth, while net sales growth was driven by our pricing strategy and premiumisation, especially in the US," said Paul Walsh, chief executive of Diageo. This drove gross margin expansion, which together with the continued focus on operating efficiencies, delivered operating margin improvement.
|Profitero.com Competitor price monitoring service for retailers and manufacturers
Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email email@example.com