UK-based supermarket chain Tesco is testing a range of interactive technologies with the aim of enhancing the shopping experience for its customers. Shoppers can now enjoy a multichannel experience, which includes an augmented reality mirror and a digital mannequin, in three Tesco outlets in the UK - Coventry, Woolwich and Broadstairs.
A digital signage unit advertises the F&F clothing lines. Shoppers can then use the self-service touchscreen kiosk to browse and purchase items using the chip-and-pin payment system. The innovation also allows customers to find items in sizes not available in the store.
The Woolwich store now has a Kids StyleMe Mirror - augmented reality is used to overlay the shopper's image with pictures of F&F clothing products, selected with the help of a gesture-based interface. The camera captures images and gestures; the artificial intelligence engine combines analytics for the image, recognition software, and augmented-reality tools so that children can try on clothing virtually.
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