Retail Intelligence: Why Shop For Groceries Online? - Kantar Media Compete

Convenience topped the list of reasons why consumers shop online for their groceries, according to a recent report from Kantar Media Compete. The Online Shopper Intelligence Report sets out the following motives for doing the weekly food shop on the web.


The ability to shop at a time that suits you (60 per cent), having groceries delivered to your door (58 per cent), and being able to avoid carrying home the shopping (55 per cent) were the man reasons given by shoppers for buying food online. The research from Kantar Media Compete shows how consumer appreciate the flexibility and convenience of doing their food shopping on the Internet. 

An average of 57 per cent of online grocery shoppers visit their list of 'favourite' or 'last purchased' products before completing their transaction; the figure rises to 71 per cent for Tesco shoppers and 66 per cent at Sainsbury's. Shoppers also enjoy availing of a supermarket's online recipes. Waitrose sees the highest number of visitors visiting its recipe pages (20 per cent), followed by Ocado (10 per cent) and Tesco (6 per cent). Click here to view the full Online Shopper Intelligence report.

© 2013 Profitero
 
Profitero.com Competitor price monitoring service for retailers and manufacturers
About Profitero
Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com.
 

Morrisons Selects Profitero’s Price Intelligence

By Profitero posted 1 September 2014

Profitero today announces that UK supermarket Morrisons has become the latest retailer to enlist its Price Intelligence solution. Profitero is providing market data to Morrisons, enabling the supermarket to match an online shopper’s Favourites.

Read More

Profitero’s Keith Anderson to speak at the Shopper Marketing Conference & Expo

By Profitero posted 28 August 2014

Profitero is delighted to announce that Keith Anderson, VP Strategy and Insights, will be speaking at this year’s Shopper Marketing Conference & Expo – the world’s largest gathering of shopper and retail marketing professionals.

Read More
(+1) 760 415 4938