Retail Intelligence: US Shoppers Spend $42 Billion Online Over Holiday Season

US consumers spent $42.28 billion on Internet purchases in the last two months of 2012, according to comScore. The web-based sales activity represented a 13.7 per cent rise on the $37.17 billion spent over the holiday shopping season of 2011.


In comparison to the record online shopping figures, sales at US chain stores rose by just 3.1 per cent year-on-year in the same period, revealed ICSC, the trade organisation for shopping centres. Gian FulgonicomScore's chairman, said that November started out at "a very healthy 16 per cent growth rate through the promotional period of Thanksgiving, Black Friday and Cyber Monday".  

Overall, the holiday period generated 12 days of web spending greater than $1 billion, up from ten days in 2011.

© 2013 Profitero
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Pricing intelligence company Profitero works with retailers and manufacturers to help them increase sales and maximise their profits by using competitor price, promotions and stock information at scale. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com.
 

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