Competitor Monitoring: John Lewis Tests Graphic ePaper Displays

UK department store retailer John Lewis is trialling graphic epaper displays at its new department store in Exeter. The outlet is using ZBD’s epaper technology and Pierhouse’s NetTickIT management software in the trials.

The innovation replaces printed ticketing by offering shoppers product information, pricing, promotions, product reviews using the graphic displays. Customers can access additonal information online by scanning QR codes with their smartphones.

“Our Exeter shop is our most omni-channel to date and this technology is a key part of creating a really integrated experience for customers," said Karen Dracou, head of omni-channel at John Lewis.

© 2013 Profitero

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Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world's leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com

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