Retail Intelligence: Global eCommerce Sales Topped $1 Trillion In 2012

6 Feb 2013 | Profitero

Global Internet retail sales topped $1 trillion for the first time in 2012, according to a new report by market research firm eMarketer. The United States held the No. 1 position for online sales with China also having advanced rapidly in this area of retailing.

eCommerce sales increased by 21.2 per cent to more than $1 trillion for the year, and are expected to rise by another 18.3 per cent by the end of 2013, revealed the report. North America generated $364 billion in sales in 2012, an increase of 13.9 per cent on the previous year. Looking ahead, the Asia-Pacific market is expected to top the panel in 2013 with 30 per cent growth to $433 billion, according to eMarketer.

"Average spending per user is lower in China - set to reach just $670 this year, but the sheer growth in China's digital buyers is staggering. The country will nearly double the number of people who buy goods online between 2012 and 2016," said the research company. The eCommerce data used to produced the report includes retail sales, travel sales and digital downloads.

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